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Back to Home » April 2012 News » Accordant Media Expands "Real-World Bid Models"; Ties Ad Delivery and Creative to Live Weather, Pollen and Event Data |
Accordant Media Expands "Real-World Bid Models"; Ties Ad Delivery and Creative to Live Weather, Pollen and Event Data |
April 13, 2012
NEW YORK, April 12, 2012 /PRNewswire/ -- Accordant Media, a New York-based, independent, real-time biddable (RTB) media-buying and optimization company, has developed a technology to utilize live "real-world" data to impact RTB buying and optimization decisions. In tests over the...
Source URL: http://www.prnewswire.com/news-releases/accordant-media-expands-real-world-bid-models-ties-ad-delivery-and-creative-to-live-weather-pollen-and-event-data-147266815.html
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