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Back to Home » June 2012 News » Growth in Call-Based Advertising Spawns 'Purchase Intercept Market' for Redirecting Valued Telephone Leads to Businesses

Growth in Call-Based Advertising Spawns 'Purchase Intercept Market' for Redirecting Valued Telephone Leads to Businesses

June 27, 2012

CHANTILLY, Va., June 27, 2012 /PRNewswire/ -- Explosive growth in call-based advertising, driven in part by mobile proliferation, will lead to major advances in call analytics and call quality, according to a new report by BIA/Kelsey titled, "Call-Based Ads: Eliminating the...

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