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Back to Home » June 2011 News » Lijit Develops RTB Platform to Help Mid and Long-Tail Publishers Better Monetize their Inventory |
Lijit Develops RTB Platform to Help Mid and Long-Tail Publishers Better Monetize their Inventory |
June 15, 2011
BOULDER, Colo., June 15, 2011 /PRNewswire/ -- Lijit Networks, Inc., an innovative provider of advertising services, audience analytics, and reader engagement tools for online publishers, today announced the release of its proprietary real-time bidding (RTB) platform. The platform helps mid and long-
Source URL: http://www.prnewswire.com/news-releases/lijit-develops-rtb-platform-to-help-mid-and-long-tail-publishers-better-monetize-their-inventory-123896859.html
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